While box office receipts have been on an upswing in recent months, the pandemic is not over. Executives at the company have stated their intention to continue to release films in theaters, particularly big budget movies that are tied to major franchises. In fact, it seemed dated the minute it was released."ĭisney is no stranger to box office success, in 2019 it had seven films top $1 billion globally. "The statement NATO released will not age well. "Also, 'Black Widow' was never going to be the strongest Marvel film because of its place within the MCU timeline," Bock said. It's almost like they don't understand the current marketplace." "NATO blaming streaming is a knee jerk reaction that is wholly self serving. "There are two camps out there right now - those that feel comfortable going back to the movies and those that don't," Exhibitor Relations senior box office analyst Jeff Bock said. The decision was made well before vaccination rates were on the rise and before the delta variant was running rampant in the U.S.
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However, with a massive slate of other MCU films waiting in the wings, the studio was forced to make a decision about how to bring the film to market.ĭisney ultimately opted to put the film in theaters and on Disney+ for a fee to allow fans to see "Black Widow" on the big screen or, if they were more comfortable, from their couches.
While studios were able to postpone a large portion of content that had been earmarked for theaters, the prolonged closures and uptick in coronavirus cases led some to release films on streaming platforms or create a hybrid model.ĭisney postponed "Black Widow" for more than a year to ensure it would have a theatrical release. The pandemic upended the cinema industry, as chains big and small were forced to shutter locations due to country-wide safety measures. Some local governments have started to reestablish social distancing and masked safety measures. NATO's concerns are not new, but come at a time when the coronavirus pandemic is resurging, even in heavily vaccinated areas. The group, which represents more than 30,000 screens in 50 states, called "Black Widow's" ticket sales drop a "stunning second weekend collapse in theatrical revenues." "Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie's life."
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"Why did such a well-made, well-received, highly anticipated movie underperform?" The organization wrote in a lengthy press release Sunday. The studio reported last weekend that it had garnered $60 million from Disney+ sales.
The slip led the National Association of Theatre Owners to blast Disney's decision to make the film available in theaters and through Disney premier access (a $30 price tag) on the same day. Personal Loans for 670 Credit Score or Lowerįalling 67%, "Black Widow" had the worst second-weekend performance of any Marvel Cinematic Universe film, just behind "Spider-Man: Homecoming" which dropped 62% from its $117 million debut and "Ant-Man and the Wasp," which fell 62% from $76 million. Personal Loans for 580 Credit Score or Lower
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